BUNDABERG RUM X RW: The collab you never knew you needed.
In 2022, a special collaboration began to brew...and on January 16th 2023 our Bundaberg Rum x Ringers Western collection was live and ready to rumble.
From the pub to the station, rodeo to the big city bars, Bundaberg rum is one of the most iconic Aussie beverages out there, making this collaboration a no brainer.
Ringers Western and Bundaberg rum have always gone hand in hand. There's nothing more Australian than cracking open a cold can of Bundy Rum after a long day.
What originated around a campfire conversation after a long day of mustering with a couple of Bundy rums in hand, has become what is now one of Australia's top western apparel brands.
So really, nothing made much more sense than for us to partner with one of Australia's most iconic liqueur companies - Bundaberg Rum, to showcase the foundations of Ringers Western.
Our hardworking design team curated this collection by embodying the Bundy way - keeping it classic. We chose all your favourite products and gave them a true Bundy spin, ensuring top quality and style with every piece.
This collection is made for everyone - offering work shirts, T-shirts, hats, shorts, boardies and even cattle tags.
Prior to release, our marketing team headed up the the Bundaberg rum distillery to shoot the campaign. A fair few lazy bears were drunk and good times where had in perfect tune of the collaboration.
Launching on January 16th, we were blown away with popularity the but certainly not surprised - you guys loved it so much, the website couldn't actually keep up & the two-toned work shirts sold out almost immediately.
There's no doubt us Aussies love our Bundy.
But not to worry if you missed out on this release...there may be some more still brewing.
