Middlehurst Station: A Legacy of Land, Community, and Timeless Hospitality

The Origins of Middlehurst Station

Middlehurst Station’s history dates back to the late 19th century, when pioneering families first settled in the area. The station’s name is believed to derive from its location, midway between the Awatere and Clarence Rivers. This strategic position made it a natural hub for farming and a waypoint for travelers in the early days.

Over the decades, Middlehurst has been shaped by the hands of those who worked the land. From its early days as a sheep station to its modern role as a sustainable farming operation, the station has remained a cornerstone of the region’s agricultural heritage. Each generation has added to its legacy, preserving the land while adapting to the challenges and opportunities of the times.

The People of Middlehurst

At the heart of Middlehurst Station are the people who live and work there. Many of the families have deep roots in the area, with ancestors who were among the first to settle on the land. Their connection to the station is more than just professional, it’s personal.

Today, Middlehurst is a working farm focused on sheep and cattle, with a strong emphasis on sustainable practices. The team manages the land with care, ensuring its productivity while preserving its natural beauty. Beyond their daily responsibilities, the people of Middlehurst are known for their warmth and hospitality. Visitors often remark on the sense of community they experience here, as if they’ve been welcomed into an extended family.

A Campaign To Remember

In the Summer of 2025, Middlehurst Station played host to Ringers Western. The station’s dramatic landscapes provided the perfect setting for Ringers’ Winter 2025 campaign, capturing the essence of adventure, resilience, and timeless style.

The Ringers team spent over a week at Middlehurst, immersing themselves in the station’s daily rhythms. From early mornings photographing models against the backdrop of snow-dusted hills to evenings spent sharing stories around the fire, the experience was both productive and deeply enriching. The people of Middlehurst welcomed the team with open arms, offering insights into the station’s history and involving them in farm activities like mustering sheep and tending to livestock.

For Ringers Western, the campaign was more than just a photoshoot, it was a celebration of the values that both the brand and Middlehurst Station hold dear: a connection to the land, a commitment to quality, and a deep appreciation for community. The resulting images and videos captured not only the beauty of the station but also the spirit of the people who call it home.

A Place of Connection and Timeless Beauty

Middlehurst Station is more than just a farm, it’s a living, breathing part of New Zealand’s heritage. Its history is written in the hills, its legacy carried forward by the people who work the land, and its hospitality felt by all who visit.

As Ringers Western’s Winter 2025 campaign beautifully demonstrated, Middlehurst Station is a place where stories come to life. Whether you’re a filmmaker, a traveler, or simply someone who appreciates the beauty of the land, Middlehurst has a way of leaving a lasting impression.

If you find yourself in Marlborough, take the time to visit Middlehurst Station. Walk its hills, meet its people, and experience a piece of New Zealand’s history that continues to inspire and captivate.

Inspired by the story of Middlehurst Station. Learn more at Middlehurst Station’s official website.